Area Sales Manager - remote working

TOMRA Food is a multi-national organisation and a leading provider of sensor based sorting and processing technology for the fresh and processed food industries. Developing state-of-the-art technologies, optimising customers' production flow, and helping to deliver consistent high quality output have been our strength

We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees.

We are looking for a driven and customer-focused Area Sales Manager to lead sales growth within the Benelux area. This is a remote role with the preference for candidates based in Leuven, Belgium.

You will work closely with line integrators, internal sales teams, and technical stakeholders to build a strong sales pipeline and convert opportunities into long-term partnerships.

As the Area Sales Manager, you will:

Be a valued partner to customers, using a consultative sales approach to map their needs and find the right solutions.

Work proactively and in a structured way with sales planning.

Ensure good-quality handover to Sales Admin and CPM.

Work with Sales Plans, and Pipeline Management tools.

Drive Sales Growth & Business Development:

Build and maintain a strong pipeline of projects and sales opportunities.

Manage the full sales cycle, from prospecting through to order closure.

Use a consultative sales approach to understand customer needs and recommend the most suitable solutions.

Ensure excellent customer experience and satisfaction throughout the sales journey.

Work closely with the wider TOMRA sales organisation, service teams, Sales Admin, CPM, and Presales Engineering.

Ensure high-quality handover of customer and project information.

Align local sales strategy with the Business Unit Sales Manager.

Provide structured feedback from the market to internal teams.

Adhere to company policies, quality standards, and code of conduct.

We are looking for a highly motivated sales professional who combines commercial drive with strong relationship-building skills.

Higher qualification in technical, commercial, or industrial engineering.

• 5+ years’ experience in sales, ideally within large capital equipment.
• Proven success managing long sales cycles and closing high-value deals.
• Experience working with consultative and solution-based sales methodologies.
• Highly structured, analytical, and proactive approach to sales planning.
• Comfortable working independently in a remote role, with on-site presence up to 2 days per week.
• All applications will be managed in the strictest confidence.