Business Insights Manager

Role Summary

The Business Insights Manager (BIM) is a strategic partner in the success of the therapeutic area portfolio. The BIM brings, through a strong business understanding, valuable business insights, innovative solutions and data driven monitoring guidance to the CVRM strategy. She or he directs all analytical activities of the CVRM portfolio in close collaboration with the brand teams. She or he is a key partner for the Business Unit Director & Franchise Lead in projecting and succeeding the strategy.

Job Responsibilities (to include key result areas, specific accountabilities, tasks, etc.)

The job is structured around five key areas:

Market Insights

• Define, align and drive Brand Market Research Plan for promoted brands, launch brands or new indications as well as pharmacovigilance market research process (monthly AZ reporting)
• Monitor monthly brand performance through strategic data analysis, monthly brand performance dashboard and automation of data processing
• Active participation in the Brand Team
• Co-lead Brand Plan exercise
• Co-lead data strategy
• Co-lead and create key account monitoring optimisation with First Line Sales Manager (FLSM) and Brand Managers (BMs)
• Propose CI monitoring plan and follow execution

Customer Excellence and Sales Force Effectiveness (SFE)

• Drive Segmentation & Targeting (S&T) strategy
  • Define S&T strategy with marketeers and lead the implementation and successful deployment of new profiling data, in close collaboration with FLSM
• Drive Call Plan process
  • Propose strategy, provide guidelines and support to sales forces
  • Challenge the outcomes of the Call Plan
  • Ensure S&T data ready in CRM tool
• Monitor SFE KPIs by/and identifying business needs/challenges and monthly regional performance analysis
• Drive the incentive plan for the salesforce
• Collaborate to move from a standard SFE to Customer Excellence Approach

Forecasting

• Plan the business, together with the BUD and the Finance Business Partner, by ensuring fact-based forecasting and sensitivity analyses
• Build forecasting around insights from e.g. product launches, medical insights, sales development, pricing, customer trends and phase out
• Business analysis to identify trends, opportunities and gaps
• Work closely with global Business Analyst and Insight team to ensure alignment with global forecast models
• Provide leadership to ensure pro-active input to high quality treatment/patient journey

Sales Incentives

• Define and monitor the sales incentive policies
• Define (regional) sales targets per business cycle
• Monitor sales versus target evolution in close collaboration with the FLSM

Advanced analytics + AI

• Pilot, experiment and learn on advanced analytical and AI capabilities.
• Set up impactful pilots and measure impact.
• Identify automation and standardization opportunities
• Partner with WESE colleagues and Global teams to support the roll-out and pilots of data harmonization initiatives, tools and performance reviews

Leadership and Functional Capabilities:

The following summarizes the capabilities (skills, knowledge, attitude) and competencies needed to be able to accomplish all job responsibilities for this specific job function:

• Exemplify the AstraZeneca Values and behaviours (see annexe)
• Business Acumen
  • Business Insights, SFE
  • Finance Acumen
  • Market research
• Cross-functional Leadership
  • Sparring partner and challenger of status quo
  • Patient centric brand leadership
  • Lead without authority & foster collaborative work
  • Personal effectiveness and impact on others
  • Independent problem solver

E ducation, Qualifications and Experience

Essential

• Master’s Degree
• Languages: Fluent English. Additionally French or Dutch preferred
• Experience managing complex projects
• Proven Business Analytics experience

Desirable

• Understanding of the development and commercialization of pharmaceutical products in Belux
• Understanding of the Belgium and Luxembourg Healthcare environmen

Key Relationships to reach solutions

Internal (to AZ or team)

• Business Unit Director
• Brand Leads
• Sales Managers
• Market Access & Government Affairs
• Medical Affairs Manager/ Medical Science Liaison
• Finance
• Compliance

External (to AZ)

• 3rd Party Suppliers

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.