Brand Manager Lung Cancer

About AstraZeneca

AstraZeneca is a global, science-led biopharmaceutical company focused on the discovery, development and commercialisation of prescription medicines. We are driven by a clear purpose: to push the boundaries of science to deliver life-changing medicines . Our work spans some of the world's most serious diseases, including oncology, cardiovascular, renal and metabolism, respiratory and immunology, rare diseases, and vaccines.

At AstraZeneca, we foster a culture that is innovative, collaborative and patient-focused. We empower our people to challenge the status quo, embrace new ideas, and make a meaningful difference to patients, healthcare systems and society. If you're looking to join a company where you can combine scientific excellence with commercial impact, AstraZeneca offers an environment where you can thrive and grow your career.

Brand Manager – Lung Cancer

Location: Groot Bijgaarden, Belgium Reporting to: Franchise Lead

Shape the Future of Oncology Care

We are looking for a strategic and commercially driven Brand Manager to lead the continued growth and success of Imfinzi across Belgium and Luxembourg. This is an exciting opportunity for an experienced pharmaceutical marketer to drive brand performance, develop innovative go-to-market strategies, and make a meaningful impact for patients within a rapidly evolving oncology landscape.

As Brand Manager, you will be responsible for developing and executing the local brand strategy, delivering strong commercial results, and partnering cross-functionally to maximise the value of all current and future indications within the portfolio.

What You'll Do

Strategic Brand Leadership

• Develop and execute local brand strategies aligned with global objectives and tailored to customer and market needs.

• Drive brand performance and deliver budgeted or above-target sales growth for Imfinzi.

• Continuously monitor the market environment and adapt brand plans to maximise opportunities and mitigate risks.

• Champion the brand internally and externally, ensuring strong engagement and alignment across stakeholders.

Customer & Market Insight

• Gather, analyse, and apply customer, market and competitive insights to inform strategic decisions.

• Leverage market research, sales feedback, promotional analysis and performance data to optimise brand activities.

• Act as the subject matter expert for the product, disease area, competitive landscape and market dynamics.

Cross-Functional Collaboration

• Lead and align cross-functional brand teams to ensure successful execution of marketing initiatives.

• Partner closely with Sales, Medical Affairs, Market Access, Finance, Compliance and Global Brand teams.

• Support field teams with campaign implementation, training and brand education.

• Build and maintain strong relationships with healthcare professionals, key external experts, patient groups and external agencies.

Omnichannel Marketing Excellence

• Develop impactful promotional campaigns and brand materials across digital and traditional channels.

• Maximise customer engagement through a multichannel and omnichannel approach.

• Track performance metrics and optimise activities based on data-driven insights.

Leadership & Development

• Coach and mentor Brand Associates within the franchise.

• Lead through influence, fostering collaboration and high-performance teamwork.

• Support the Franchise Lead with strategic projects and business priorities.

Compliance & Governance

• Ensure all activities are conducted in line with industry regulations, ethical standards, company policies and compliance requirements.

Essential Requirements

• Master's degree in a scientific discipline or related field.

• Bilingual in English and French or English and Dutch .

• Minimum 3 years' experience in pharmaceutical marketing .

• Proven experience managing complex projects and multiple stakeholders.

• Budget management experience.

• Strong multichannel and omnichannel marketing expertise.

• Excellent communication, influencing and relationship-building skills.

• Ability to work effectively across cross-functional teams.

Preferred Qualifications

• Pharmaceutical sales experience.

• Strong understanding of pharmaceutical development and commercialisation within Belgium and Luxembourg.

• Knowledge of the Belgian and Luxembourg healthcare systems, market access and reimbursement environments.

• Experience in customer insight generation, market research and brand forecasting.

• Trilingual in English, French and Dutch .

Key Competencies

• Strategic brand planning

• Commercial and business acumen

• Customer identification, segmentation and targeting

• Performance tracking and optimisation

• Oncology and healthcare market knowledge

• Cross-functional leadership

• Influencing without authority

• Stakeholder management

• Coaching and mentoring

• Patient-centric thinking

Why AstraZeneca?

At AstraZeneca, you'll have the opportunity to make a real difference to patients while working with some of the brightest minds in the industry. We combine a passion for science with a commitment to innovation, creating an environment where individuals are empowered to lead, develop and contribute to meaningful change.

If you are an ambitious marketer looking to shape the future of oncology and help bring life-changing medicines to patients, we'd love to hear from you.

Apply today and help us push the boundaries of science to improve patient outcomes.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.