Senior Trade Marketing Specialist

The Senior Trade Marketeer is part of the Marketing Department and reports directly to the Trade Marketing Manager. He/she plays a key role in maximizing the value of supplier marketing budgets by designing trade marketing plans and ensuring their effective execution.
A core dimension of the role is the development of partnerships, notably within the Colruyt Group, to drive cross-company marketing initiatives and unlock new growth opportunities for Newpharma.
Beyond execution, the Senior Trade Marketeer acts as a reference point within the team, leveraging experience to guide, challenge and elevate the practices of more junior team members, without managerial responsibility.

Trade Marketing & Partnership Development
Design and implement annual trade marketing plans based on budgets negotiated by the Purchasing Department, ensuring strong alignment with commercial agreements and business priorities
Develop win-win partnerships with key suppliers and pharmaceutical laboratories, maximizing brand visibility and sales performance on the e-commerce platform
Drive and expand collaborations within the Colruyt Group, identifying and launching inter-company marketing initiatives (co-branded campaigns, cross-channel activations, shared visibility opportunities, etc.)
Actively identify new partnership opportunities (internal & external) to enrich the marketing actions
Bring creative recommendations to suppliers, going beyond standard offerings to propose innovative activations
Leverage data and customer insights to strengthen the relevance and performance of marketing collaborations
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Present and promote the full range of marketing opportunities (campaigns, visibility packages, loyalty programs, special operations…) Black Friday, flash sales, seasonal campaigns)
Ensure alignment between marketing initiatives and pharma constraints/regulations

Ensure smooth execution of all marketing actions in close collaboration with internal stakeholders (Marketing, Purchasing, Pharma, etc.)
to ensure alignment across teams
Follow-up billing processes and resolve invoicing issues in collaboration with support teams

Track and analyze KPIs of marketing actions, ensuring performance and ROI
Provide regular reporting and insights to stakeholders (Marketing & Purchasing teams)
Translate data into actionable recommendations for continuous improvement
Maintain a strong understanding of market trends and marketing innovations

Degree in Marketing, communication, commerce or equivalent.

• 7-10 years experience in marketing or sales.
• 360 Marketing Knowledge with a strong understanding of the e-commerce industry Negotiation skills and commercial flair;
• Creative mindset and willing to suggest innovative ideas;
• Fluency in French, English. Dutch is very strong asset.