Digital Marketing Strategist

We Elevate. Digitally.

SQLI is a European player and market leader in customer experience and digital transformation, helping major international brands create value through technology and digital innovation. From strategy to the effective implementation of technological solutions, we design and build robust, high-performance architectures and engaging digital experiences, combining advanced technologies, proven methodologies, and deep expertise.

To strengthen our teams (2,200 employees across 12 countries), we are looking for driven talent who share our values: Creativity, Engagement, and a Future-minded approach.

SQLI Ghent creative agency; that’s us: 50+ digital specialists working every day on projects that truly matter. For brands like Colruyt Group, Brustor, Pierre Fabre, and Jules Destrooper, we build digital strategies, campaigns, and platforms that make a real impact. As part of an international group, we have the scale and expertise of a large agency, while operating with the commitment and agility of a local team.

At SQLI, we work with digital leaders and CMOs who expect clarity, challenges, and results. Our mission is simple: outperform industry standards by uniting strategy, marketing, and design. 

We’re looking for a Digital Marketing Strategist who can make that real. 

That’s where you come in. 

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

Job Description

You're the strategic backbone between clients and our digital experts. 

• Develop comprehensive digital marketing strategies and oversee their consistent, high-quality implementation across all channels

• Dutch should come naturally, English is a must and French is a plus 

• Spot relevant trends and translate them into inspiring sessions for clients and internal teams 

• Conduct strategic audits of existing marketing and digital approaches - and turn findings into clear direction 

• Define strategic frameworks that guide fellow strategists and execution teams 

• Pitch and develop new digital propositions with existing clients 

• Build deep understanding of clients' business goals, target audiences, and competitive landscape through close collaboration 

• Act as the strategic bridge between clients and our digital specialists across social media, influencer marketing, e-commerce, CRO, marketing automation, performance marketing, SEO and SEA, - guiding them on how strategy translates into delivery 

• Integrate AI into marketing strategies and operations - identifying where it drives real business value, and helping clients adopt it in a meaningful, future-proof way 

You turn strategic direction into tangible outcomes. 

Qualifications

• At least 5 years of experience as a marketing strategist 

• Strong understanding of digital marketing channels, e-commerce, and the broader advertising ecosystem - ATL experience is a plus 

• Sharp storytelling and presentation skills: you translate complex strategies into clear, compelling narratives that drive alignment and action 

• Experience defining personas and customer journeys based on data insights and client input 

• Strong analytical skills - you turn data into clear, actionable recommendations that guide decision-making 

• Broad knowledge of digital marketing disciplines (SEO, SEA, social media, CRO, marketing automation, content, e-commerce) that allows you to confidently guide specialist teams 

• A strong commercial mindset - you understand value creation, ROI, and the drivers of sustainable business growth 

• You understand how AI is reshaping marketing and know how to translate it into practical, value-driven applications within strategy and operations 

• Fluent in English & Dutch. French is a strong plus 

Most importantly: you take ownership. 

What makes this role different 

• You’ll help shape a growing international practice 

• You won’t be stuck in one channel - you’ll own the full picture 

• You’ll work directly with digital leaders and CMOs 

• You’ll combine strategy, commercial thinking, and delivery 

You don't stop at the deck. You see it through. 

Additional Information

You’ll join a welcoming, driven team where collaboration and team spirit matter.

We make time to (de)connect, regular drinks and events are part of the culture.

Our Sint-Martens-Latem office was recently redesigned, with more outdoor space, informal meeting spots, and comfortable areas to recharge.

We support flexible working, while encouraging time together with the team because the best ideas don’t happen in isolation. 

You’ll work with leading brands across industries (Nestlé, Colruyt, Pierre Fabre, Jaguar Land Rover, …), making your work varied and impactful.

You’ll play a key role in the company and be recognized for it.

Your package includes an Apple laptop, company car, phone subscription, and everything you need to do your job well.

We invest in continuous growth through R&D time, training, events, seminars, mentoring, and regular knowledge sharing.

You’ll shape your own path, supported by regular feedback and development conversations.

As part of SQLI Group, you’ll connect with colleagues across the globe and learn from an international network.

At SQLI, we help ambitious brands navigate complexity and turn it into growth. 
We combine strategy, marketing, and design to outperform industry standards. 

We value: 

• Curiosity 

• Pragmatism 

• Achievement 

• Trust 

We speak the way we work: straightforward and to the point. 

Interested? 

If you’re ready to build, grow, and make impact - let’s talk.