Marketing Business Partner - Content

Some highlights

• Being part of an international company yet with local presence

• Build a safer digital society together with us

Working as a Marketing Business Partner

As a Marketing Business Partner, you play a key role in translating cybersecurity expertise into clear, compelling and market-relevant stories.

You act as a go-to-market partner to Sales, Pre-Sales and other internal stakeholders, capturing market needs and translating them into impactful marketing initiatives. You contribute to the development of solution messaging and go-to-market narratives, ensuring that our cybersecurity offerings are positioned clearly and credibly for the Belgian market.

At the same time, you are hands-on and operational: from shaping event storylines to executing campaigns and coordinating content.

Your responsibilities

Go-to-market & storytelling

• Contribute to the development of solution messaging and go-to-market narratives

• Translate global content into locally relevant Belgian market stories

• Build sector- and solution-driven narratives aligned with market needs and sales priorities

• Identify customer insights and translate them into concrete marketing initiatives

Events & experience design

• Lead the development of storylines, agendas and positioning for:

• 2 flagship events

• ~6 smaller (sector / niche) events

• Brief and support speakers in building clear, structured and impactful presentations

• Support moderation and ensure consistency in storytelling across sessions

• Ensure events are not just organised, but strategically positioned experiences

Business partnering

• Act as a counterpart to Sales and Pre-Sales, capturing needs and translating them into marketing actions

• Collaborate cross-functionally with teams such as HR (e.g. employer branding support), PR and other stakeholders

• Bring structure to business input and convert it into clear priorities and initiatives

Operational execution

• Execute marketing activities hands-on (campaigns, events, content coordination)

• Coordinate with internal teams and external partners

• Ensure delivery from idea to execution in a resource-constrained environment

Your profile

• Experience in B2B marketing, go-to-market or storytelling roles (ideally in tech/cybersecurity)

• Strong ability to translate complex topics into clear, compelling narratives

• Comfortable operating both strategically and operationally

• Strong stakeholder management skills across Sales, Pre-Sales and cross-functional teams

• Proactive, structured and able to drive initiatives independently

• Fluent in English & Dutch (French is a bonus!)

What we offer

• A key role at the intersection of strategy, storytelling and execution

• Direct impact on how cybersecurity is positioned in the Belgian market

• A dynamic environment where you own and shape flagship initiatives

• The opportunity to grow into the role and make it your own

• Great benefits including a company car