Head of Marketing Performance & Intelligence

We are looking for an experienced and strategic Head of Marketing Performance & Intelligence to join our central marketing team.  

In this role, you will be responsible for driving scalable marketing performance across key channels and tactics, while building a strong data-driven decision-making culture across marketing teams. 

This role will play a key part in embedding AI-driven capabilities into marketing, ensuring local marketing teams can scale performance more efficiently and make smarter, data-informed decisions. 

You will lead two complementary domains: 

• Marketing Performance  : defining strategy, frameworks, and scalable execution across channels 

• Marketing Intelligence : Turn internal & external data into actionable insights that guide marketing & GTM decisions 

Key responsibilities 

Marketing Performance Strategy & Execution 

• Define and lead the marketing performance strategy across key channels, including paid acquisition (search, social, display), SEO/GEO, websites, and lead nurturing & lifecycle management

• Leverage AI to improve channel efficiency, targeting accuracy, and campaign performance at scale

• Own the performance roadmap, balancing short-term results with long-term growth

• Identify and scale high-impact tactics for different segments (e.g. SME lead generation campaigns, ABM)

• Drive a test-and-learn culture through structured experimentation frameworks
   

Marketing Intelligence & Insights 

• Lead the Marketing Intelligence team, covering performance reporting, dashboards, benchmarking (internal and external), and customer and market insights

• Ensure insights are actionable, timely, and embedded in decision-making 

• Define and evolve a single source of truth for marketing performance data 

• Translate complex data into clear recommendations and strategic direction 

Data-driven decision making 

• Drive a culture of measurement, accountability, and continuous optimization 

• Define KPIs, attribution models, and performance metrics 

• Ensure alignment between marketing performance and business outcomes 

• Partner with teams such as Sales & Products to enable end-to-end funnel visibility 

Leadership & Stakeholder Management 

• Lead, coach, and develop a team of performance marketers and data analysts 

• Act as a trusted advisor to senior marketing leadership and local teams 

• Influence decision-making at the executive level through data and insights

  
   

Your profile 

• 7+ years in marketing intelligence or performance marketing.  

• Proven experience leading high-performing marketing and/or analytics teams 

• Strong track record in scaling performance across multiple markets and segments.  

• Experience with B2B marketing and complex buyer journeys is highly preferred 

• Strong experience working in cross-functional environments, aligning teams through effective communication and stakeholder engagement 

• Entrepreneurial mindset with a focus on continuous improvement and experimentation 

Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.

Why Join SD Worx?

• Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion

• Learning & development: Access to professional training and an individual development plan

• Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx

• Collaborative culture: From many locations, we work as one – moving from better to best together

From many places, we work as one, moving from better to best together.

SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.

All hiring decisions are made based on skills, experience and role‑related qualifications.