Head of B2C Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Belgium. As Head of B2C Growth, you will own the full B2C growth engine, from acquisition and activation through retention, reactivation, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. A key part of the role is connecting early-stage real estate research with high-intent property searches and agent engagement. You will own the growth budget, guide paid media specialists, and use data to make clear investment decisions across markets and channels. The role combines strategic ownership with hands-on execution, experimentation, and close collaboration with Product and Marketing teams. You will also help build the growth infrastructure and playbooks needed to test in 2027 and scale significantly in 2028. Accountabilities: - Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions. - Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics. - Create a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact. - Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app. - Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey. - Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication.

- Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions. - Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging. - Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification. - Prepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure. - Develop reusable growth playbooks and AI-powered workflows that enable both the team and AI agents to execute consistently. - Maintain direct contact with users and personally engage with the underlying data to identify opportunities and make informed decisions. Requirements: - Proven track record of growing B2C products with a significant user base across multiple channels and markets, ideally within a marketplace, portal, app, or similar environment. - Broad multichannel growth experience, with ownership of several acquisition and lifecycle channels rather than specialization in a single advertising channel. - Demonstrated experience driving app growth, including both user acquisition and long-term retention. - Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value. - Strong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior. - Experience owning paid media budgets and being directly accountable for performance, return on investment, and commercial outcomes. - Hands-on operating style with the ability to build strategies, launch campaigns, analyze performance, and make decisions without relying heavily on agencies or intermediaries. - Advanced AI fluency, with substantial practical experience using Claude, including Cowork and Code, building skills, and orchestrating AI agents and workflows.