Digital Campaign Specialist

Are you passionate about digital marketing and driving measurable results across markets and channels? Do you enjoy translating strategy into concrete campaigns, managing budgets, KPIs and continuous optimisation?

Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.

As part of our close-knit team, you’ll bring our strategy and purpose to life. Are you excited to join our Central Marketing team as a digital campaign manager? Here’s what you need to know!  

We have built a centralised marketing team to bring together the expertise of our marketing professionals and deliver impact across the entire organisation . By combining forces, we streamline processes, improve collaboration, and stay agile in a fast-changing market.

Your mission  

• Develop and implement the digital marketing strategy across markets and target audiences in close collaboration with the Head of Marketing and the business units, linked to the overall marketing strategy.
• Develop, set up, monitor and continuously improve all paid online campaigns across the funnel and multiple channels to improve ROI.
• Manage the online marketing budget and closely monitor spend and performance.
• Define KPIs , lead performance reviews, and drive continuous optimisation with the central marketing team and business stakeholders.
• Develop and optimise campaign messaging, content, landing pages and nurturing flows with the central marketing team.
• Ensure strong alignment between international and local campaigns, working closely with external partners.
• Support future-oriented digital and performance marketing thinking and collaboration across the organisation.
• Select and manage digital tools and suppliers in line with quality and budget requirements.
• Stay updated on the latest trends in online marketing and marketing automation, benchmarking our approach against industry standards.
• Report directly to the Head of Marketing.
  
  

You

• Have at least 5 years of experience in a similar role.
• Have operational experience in developing, setting up and continuously monitoring and optimising campaigns across a wide range of digital channels.
• Have strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Have good communication and interpersonal skills, and the ability to interact and collaborate effectively with various stakeholders , ensuring alignment towards common goals and cohesive efforts.
• Are driven and goal-oriented and have strong planning and execution skills. Show willingness to act and ensure strategies are high-level, actionable and grounded.
• Are willing to work on our beautiful campuses in Ghent and Brussels .
• You are comfortable with working in a team in transition . You have a growth mindset and are eager to further develop yourself in a changing environment.

#ProudtobeVlerick

• Autonomy and responsibility in an engaging work environment.
• A dynamic, open, and international company culture.
• Opportunities for professional and personal growth.
• A team of enthusiastic, driven colleagues, passionate about learning.
• Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
• Meal vouchers, a hospitalisation insurance, a group insurance, and a mobility budget.
• Having a real impact and inspire people to live, learn and leap!

At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.

Take the leap!

If you think you meet these criteria, please apply with your resume and motivation letter on our website . Happy to give you more information on the job content: Voir email sur vlerick.cvw.io and/or the selection process and working at Vlerick: Voir email sur vlerick.cvw.io .