With electric bikes traditionally viewed as expensive, cumbersome and poorly designed, Brussels-based Cowboy is reinventing the category by blending design elegance with affordability and technology that connects owners to their bikes through a mobile app, featuring a secure key, live stats, and GPS tracking.
Founded in 2017 by start-up entrepreneurs Adrien Roose Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium.
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