Social Media Management

NATOs Strategic Communications build trust in and support for the Alliance by strengthening public awareness and understanding of NATOs priorities and activities. Led by the NATO Spokesperson/Director of Strategic Communications the Office of Strategic Communications (OSC) provides communications direction and guidance to stakeholders across the NATO enterprise and coordinates strategic communications activities across all NATO civilian and military bodies. The Office carries out full-spectrum communications analysing the information environment designing and creating content managing communications technology and platforms overseeing media relations and engaging with audiences through a wide range of channels
The Digital Communities and Content Section is the team responsible for landscape digital communication including: campaign conception marketing and distribution of content to engage the Alliances audiences in NATO missions events operations and activities. The Section comprises teams that manage: web multimedia content creation campaigns social media brand and corporate communications.
The role of the Head of Social Media is to develop and oversee the implementation of the social media strategy as part of OSCs multi-channel approach to audience engagement a critical vector for achieving the Alliances communications objectives.

possess a university degree in journalism communications international relations or related curriculum;
have experience managing a small team;
have a minimum of 5 years of experience in the strategic coordination of multiple social media channels and platforms;
have extensive hands-on experience with editorial production on major enterprise social platforms (e.g. demonstrate sound political judgment and excellent analytical and conceptual skills to translate strategy into creative digital-first multiplatform communication;
have expertise in evolving social media platforms and a strong understanding of their respective evolving technical requirements and use;
possess the following minimum levels of NATOs official languages (English/French): international professional experience;
an interest and/or studies in international security issues;
experience in localisation for segmented international audiences;
knowledge of social media monitoring tools;
Commission create and post content that is novel and engaging and in line with the campaign strategy content strategy channel strategy and NATO messaging. Oversee the production posting and monitoring of social products on NATOs flagship social media channels and platforms. Collaborate with NATOs multimedia content creators to shape professional quality content for NATOs owned platforms and channels Carry out and feed into assessments to continue to improve the way the Office of Strategic Communications reaches different target audiences. Administer the social media budget.
Coordinate the social media tools used by the team for NATOs flagship channels and platforms and commission social listening activities. Keep abreast of political developments to ensure accuracy and currency of NATOs social media communication messages.
Participate in a network of contacts including internal and external information providers and key actors in the field of communications in order to ensure the correct messaging on NATOs flagship social media outlets. Align efforts with the different key leader social media platforms. Maintain contact with private sector partners in particular social media platforms to ensure coherence with best practices;
Manage social media staff to include planning workloads and staffing resources for the implementation of the social media strategy. co-develop training plans; and actively promote team cohesion. Explore and research new methods and the evolution of media tools and social networks including in cooperation with the social media platforms. Evaluate the use and application of these methods in the framework of OSCs strategic objectives. Oversee NATOs social media policy and the creation of guidance. Inform and advise such stakeholders as senior management social media coordinators and content creators on the use of new methods and propose improvements to existing methods. Contribute and plan for social media activities for the enterprise platforms and channels in a coordinated way. Pilot and roll out novel ways of engaging users in NATOs story through social media.
Continuously monitor analyse and strive to improve the work methods processes and related tools of the team the section and the OSC. The incumbent reports to the Head of the Digital Communities and Content Section. The incumbent is also required to maintain close working relationships with other teams in the Office Strategic Communications producing social media content as well as with other internal and external content providers and the user community. CONTRACT
Contract to be offered to the successful applicant (if non-seconded): Definite duration contract of three years; possibility of renewal for up to three years during which the incumbent may apply for conversion to an indefinite duration contract.
Contract clause applicable:
In accordance with the contract policy this is a post in which turnover is desirable for political reasons in order to be able to accommodate the Organisations need to carry out its tasks as mandated by the Nations in a changing environment for example by maintaining the flexibility necessary to shape the Organisations skills profile and to ensure appropriate international diversity.
The successful applicant will be offered a 3-year definite duration contract which may be renewed for a further period of up to 3 years. However according to the procedure described in the contract policy the incumbent may apply for conversion to an indefinite contract during the period of renewal and no later than one year before the end of contract.
If the successful applicant is seconded from the national administration of one of NATOs member States a 3-year definite duration contract will be offered which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned. Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Régulations.
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