PR & Communication Specialist

Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Digital Communication Manager - West to join us in our Office in Brussels, Belgium .

The Digital Communication Manager – West is responsible for driving short‑term and mid‑term digital actions that support business performance and strengthen the dealer network. The role focuses on increasing brand awareness, lead generation, and conversion across digital channels, while ensuring content is relevant, localized, and aligned with the specific needs of each market.
The position combines performance-driven digital activation with hands‑on content creation and adaptation, translating global brand assets into effective local communication. Acting as a key interface between central teams, local markets, and external partners, the role plays a critical part in supporting current business priorities and bridging the period leading up to upcoming product launches.

Community Management & Content Creation
Manage & define the brand’s social media strategy, including content creation, planning, publishing, and community engagement (monitoring and responding to comments and messages).
This role covers dedicated local social media channels for Lotus Cars France, Lotus Cars Belux, and Lotus Cars Netherlands.
Paid Media Management
Oversee, analyze, and optimize digital communication and paid media performance, in close coordination with internal stakeholders and external partners.
Sales Conversion & Lead Management
Website Management
Coordinate website updates, ensuring content accuracy, consistency, quality control, and proofreading in line with brand guidelines.
Support CRM communications, including audience segmentation, campaign execution, and coordination with relevant internal teams.
Collaborate with key internal stakeholders (Cluster Head, Marketing, PR, Sales, Product) to ensure aligned execution.

• Organize internal events (dealer meetings, team events, corporate gatherings).
• Reporting & Performance Analysis

Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.
At least 3-5 years of experience in retail marketing, community management, or marketing, preferably in automotive or luxury retail environment.
Strong project management skills and the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.
Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.
Experience with online marketing.
Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.

We believe in taking care of ourselves, both inside and out. Our Employee Assistance Program (EAP) and our 250,- wellness allowance, you can invest in activities that make you feel good.
Work with an international crew and experience a delightful blend of cultures, languages, and perspectives.

Candidates must be eligible to work in Belgium without VISA sponsorship.
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. As part of the Lotus team, you push boundaries. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process.