Digital Sales Manager (m/w/d)

As the Channel Manager for our Impulse / Food Service Out of Home (OOH) channel, you will lead and manage our BeLux OOH team.

You will be responsible for the P&L of the channel in Belux, working closely with the Sales Director to define and implement the entire business plan.

In this role, you will lead, design, recommend & implement the relevant annual strategy and business action plan to deliver targets, in collaboration with Trade Marketing.

You will increase sales revenue through development of specific customer/channel plans including new business development, product presentations, promotional & merchandising programs, trade show plans, ensuring overall effective account management in order to reach defined annual sales forecast for the channel.

You will support, when needed, your Key Account Managers (KAMs) team in concluding annual commercial cooperation agreements.

You will take responsibility for the consolidated operating account of the clients, managing budgets properly, ensuring they are met, and organizing follow-ups in collaboration with the customer service and accounts department.

Client management will involve following up on the sales forecast on a weekly basis, analyzing the development of volumes, and determining catch-up actions if necessary. You will organize smooth communication within the Sales department and ensure information is circulated properly among the Trade, Marketing, and Supply Chain management teams.

You will coordinate, motivate, train, and ensure the development of your team, fostering an inclusive and supportive environment. You will foster a culture of cross department projects, especially with marketing and trade marketing in order to maximize the visibility of our brands within the OOH Channel.

Additionally, you will be involved in international meetings and monthly updates towards our Group Sales Business Development department (SBD) as well as in the roll-out of international projects.

The ideal candidate should have at least 7 years of Sales experience in the Belgian FMCG industry with minimum 3 years within the BeLux OOH environment, ideally in Food.

Experience with Key Account Management is essential. You should demonstrate high-level sales and negotiation skills, and act analytically.

Proficiency in Dutch, French and English enable you to effectively communicate and collaborate with your internal and external stakeholders.

Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.