Marketing Expert

As Segment Marketer, you are responsible for shaping and activating our marketing approach for strategic target groups, with a clear focus on the exterior professional wood oil market and architects. You understand what these audiences need, where the growth opportunities lie, and how we can reach and convince them through the right value propositions, content, campaigns, and lead generation initiatives.
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
You will be part of the marketing team and work together with a broader marketing team of around 20 professionals. In close collaboration with colleagues in product management, content, digital marketing, marketing automation, and sales, you will help shape how we go to market for these strategic segments.

You use these insights to help define where we should focus and how we should position ourselves.

• Value Proposition & Messaging You translate market and customer insights into clear value propositions, relevant messaging, and strong content angles. You help ensure that our communication is aligned with what matters most to these target groups.
• Campaigns & Lead Generation You brief and support targeted campaigns, content initiatives, and lead generation actions aimed at the assigned segments. You work closely with digital marketing and marketing automation colleagues to make sure campaigns, lead flows, and nurturing journeys are relevant and effective.
• Sales Alignment & Commercial Support You work together with sales to align on market needs, lead quality, and commercial opportunities. You also support the creation of cases, references, tools, and other assets that help strengthen our commercial approach.
• Performance & Optimization You monitor how campaigns, content, and segment actions perform, and use those insights to improve future initiatives. You help ensure a consistent and effective segment approach across markets and touchpoints.

You have experience in segment marketing, B2B marketing, go-to-market, or audience-focused marketing roles.
You are able to translate market insights into clear and relevant marketing actions.
You know how to sharpen value propositions, messaging, and content themes for specific target groups.
You understand how content, campaigns, and lead generation work together.
You are strong in alignment and collaboration across marketing and sales teams.
You are a strong communicator and are fluent in English.
Knowledge of Dutch, French and/or German is a strong asset.

A Strong Marketing Team You will join a broad marketing team of around 20 professionals and work closely with specialists in product management, digital marketing, content, e-commerce, marketing automation, and campaigning. Strategic Impact You will play an important role in shaping our marketing approach for strategic growth segments and help translate market opportunities into concrete actions.

• We offer a flexible arrangement where you alternate between our modern office and working from home.
• International Impact You will work for a global player active in over 80 countries. Your work will help strengthen our position across international markets and customer groups.
• If you see opportunities in the market or have ideas to improve how we approach a segment, you will have the freedom to bring them forward and help make them happen.
• Driven by a passion for wood and innovation, Rubio Monocoat has grown into a unique player on the world stage. xbpgvfh Innovation is in our DNA, and we seek that same energy in our marketing projects.