Business Architect (Fully remote)

Position Overview Blue Acorn iCi is seeking a Business Architect specializing in Salesforce Marketing Cloud (SFMC) to guide business architecture and functional strategy for complex engagements. This role connects business goals with technology solutions to prioritize investments and deliver measurable outcomes.

The Business Architect defines target capabilities, operating models, roadmaps, and value-realization plans, with a focus on marketing automation, personalized communications, and customer lifecycle programs. Working across business and technical teams, this individual guides key decisions and ensures solutions align with client objectives.

Location: Remote - United States

Business Strategy & Architecture

Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements, transformation initiatives, or defined business domains.

Apply industry, market, customer, operational, and financial insights to frame business challenges, identify opportunities, and guide transformation priorities.

Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology.

Make and govern key business architecture decisions, documenting assumptions, options, tradeoffs, risks, dependencies, and decision rationale.

Salesforce Marketing Cloud Architecture

Lead discovery and functional architecture for SFMC engagements, translating marketing strategies into prioritized use cases and platform requirements.

Define business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation.

Partner with technical architects to define integrations between SFMC, Salesforce CRM, customer data platforms, and external systems.

Evaluate platform capabilities and constraints, explaining solution options and architectural tradeoffs to business and technical stakeholders.

Establish marketing operating models, campaign governance, approval workflows, testing requirements, and business readiness criteria.

Guide user acceptance testing, adoption, and ongoing optimization to support intended business outcomes.

Develop business cases, transformation roadmaps, investment roadmaps, and value-realization plans based on expected benefits, ROI assumptions, readiness, sequencing, risk, and time to impact.

Develop and maintain value maps connecting project deliverables to intended business outcomes.

Review delivery, adoption, operational, and business-performance evidence to evaluate realized value, identify barriers, and recommend adjustments.

Use performance evidence and emerging business needs to identify future transformation opportunities.

Lead discovery and scoping sessions to establish project requirements, objectives, business context, and expected outcomes.

Translate business requirements into business-value specifications that connect proposed solutions to intended results.

Support presales by defining business processes and articulating value propositions, benefits, scope, and value-realization plans.

Review statements of work, solution designs, and presales documentation to align project teams on business goals and scope.

Partner across business and technical disciplines to maintain alignment between business intent and implementation.

Mentor consultants and functional leads and develop reusable business architecture and value-realization methods.

Stay current on industry trends, emerging technologies, and practices that improve business outcomes.

Use approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities with appropriate controls.

10+ years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience.

• Demonstrated experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations.
• Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.
• Understanding of SQL, AMPscript, Server-Side JavaScript, and API integration patterns sufficient to evaluate solution approaches and collaborate with technical teams.
• Experience defining customer data, consent, preference management, and integration requirements.
• Demonstrated ability to define, design, and document business processes and current-state and future-state business architectures.
• Experience translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value-realization plans.
• Experience developing business cases, ROI assumptions, value metrics, and performance measures.
• Relevant Salesforce Marketing Cloud certifications.

Experience with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions.

Experience supporting enterprise marketing environments across multiple brands, business units, or regions.

Experience using approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities.

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business.