Sales Director Full Time

Position

Driving Strategic Growth & Global Commercial Performance

As the Head of Sales Excellence, you define, implement, and continuously elevate Van de Velde's global Sales Excellence strategy to ensure that they remain a leader in the premium fashion segment. You possess a sharp analytical eye for the full sales funnel, identifying untapped opportunities and transforming strategic initiatives into measurable commercial growth. By leading a diverse team of specialists and trainers, you ensure that every touchpoint, from wholesale, Digital to D2C, strengthens Van de Velde's brand experience and commercial effectiveness.

You are responsible for:

Strategic Leadership: Defining and executing a global Sales Excellence roadmap in synergy with B2B, D2C, Digital, and Merchandising teams.

Performance Optimization: Mastering the full sales funnel to translate actions into ROI, boosting conversion rates and turnover across all channels.

Process Innovation: Streamlining tools, systems, and "ways of working" to enhance productivity and modernize the sales journey.

Capability Building: Leading the Van de Velde Academy, overseeing the design and delivery of high-impact training programs for international sales teams and retail partners.

Team Empowerment: Managing and coaching the Sales Excellence Coordinator and a team of seven international Trainers, fostering a culture of curiosity and excellence.

Cross-Functional Collaboration: Partnering with the Head of Sales Merchandising to align commercial strategies with brand ambitions. You report to the CCO.

Profile

You are a visionary leader with a pragmatic "can-do" attitude. You excel at building bridges between diverse departments and international markets, moving effortlessly between high-level strategy and hands-on execution. Your leadership style is empowering, and you thrive in environments that value continuous learning and innovative thinking.

Education: Master’s degree in Business, Economics, Marketing, or a related field.

Experience: Minimum of 10 years of experience in an international sales enablement or commercial excellence context, preferably in a premium product or branded environment.

Leadership: At least 5 years of proven experience in leading, developing, and inspiring professional teams.

Sales Expertise: In-depth knowledge of the full sales funnel and multi-channel distribution (Wholesale, Retail, Digital).

Technical Expertise: Mastery of sales funnel analytics, CRM implementation, and omnichannel retail KPIs.

Mindset: Innovative and curious, with a track record of implementing pragmatic solutions that drive impact.

Communication: Native-level proficiency in English; fluency in Dutch is highly advantageous for local stakeholder management as you will be working from the headquarters in Belgium.

Offer

Van de Velde offers a high-impact role within a stable, publicly listed fashion leader that retains a warm, people-centric culture. You will enjoy a high degree of autonomy to launch new ideas and the variety of working across global markets. Van de Velde invests in your professional evolution just as much as they invest in their brands. Also, Van de Velde offers

A permanent full-time contract in a stable, international, publicly listed fashion company with a pleasant company culture that encourages initiative and new ideas.

A competitive salary package with additional benefits.

Company car with fuel card or mobility budget.

A thorough on-the-job training at the start of your employment and the opportunity to learn, develop and grow.

9 additional paid leave days (ADV) on top of statutory vacation, which can be taken flexibly.