Field Sales Manager (Benelux)

Field Sales Manager (Benelux)

Belgium

Our mission

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 10 years later, our pack has over 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

What type of breed are we looking for? 

As Field Sales Manager, you’ll lead, coach and develop our field sales team across Belgium and the Netherlands. You’ll turn commercial priorities into focused field plans, drive strong in-store execution and help the team achieve its objectives while building a supportive, motivated culture. You enjoy coaching people, making plans practical and learning as you go. In this role, you'll report to the Sales Manager Benelux.

What is in your bowl?

With a scoop of curiosity and ownership you'll get to:

• Lead, coach and develop the field sales team across Belgium and the Netherlands, including hands-on coaching on the road. Build a positive, motivated culture where people can grow.

• Recruit for vacant territories, welcome new team members and support their development along the way.

• Propose quarterly sales objectives that reflect regional and company ambitions. Keep an eye on performance, set priorities and adjust plans to help the team meet its targets.

• Hold quarterly performance evaluations and assess bonus achievement against objectives.

• Turn commercial priorities into focused territory and store visit plans, prioritising high-potential stores and coaching the team towards consistent Perfect Store execution. Share the right information at the right time so the team can focus on the work that matters most.

• Help grow distribution, brand visibility and strong in-store execution across Belgium and the Netherlands, working closely with the Sales Support Officer, Key Account Managers and Field Marketing.

What skills & tricks should you bring? 

• At least 6 years’ experience in field sales or another commercial role, including at least 2 years managing people.

• Willingness to spend 2 days a week on the road across Belgium and the Netherlands, with one day in the office.

• The ability to motivate, coach and develop sales talent, and solid knowledge of sales and negotiation in a retail setting.

• A structured, organised and practical approach, with a focus on results and the initiative to take ownership.

• Hands-on experience using CRM tools and sales KPIs or OKRs to identify gaps, agree actions and improve performance, plus the ability to work independently as well as with colleagues across teams.

• Clear communication in writing and conversation, adapting your style to your audience and helping people get on the same page. You’re open to feedback, ready to adapt and focused on solutions.

• Fluency in Dutch, French and English, and a valid B driving licence.

• A plus: experience in FMCG or with a fast-growing brand.

Not sure if you tick all the boxes but our role truly excites you? Don’t let our job description hold you back, get applying!

The Money Bits

At Edgard & Cooper, we want work to feel as good as a belly rub. That’s why we offer:

• Pay: See Pay Transparency below

• Benefits: Meal vouchers, eco vouchers, hospitalisation insurance, cafeteria plan, 32 holidays plus the option to take an extra month off (unpaid) to recharge.

• Pet-friendly culture: Everyday is bring-your-pet-to-work day and pet food for your furry friend.

• Be more dog : Life is too short for rubbish work environments so get ready for fun team activities and a paid volunteering day.

• Flexibility : Option to work from home, plus one month per year to work from wherever makes you happiest.

• Wellbeing and growth: Gym access at Cottonpark, plus access to the wellbeing program and learning opportunities.

Pay transparency

We believe in being open about pay from the start. Every role has a salary range based on what the role involves and the Belgian market.

For this full-time role, the gross monthly base salary range is €4550 - €6250.

Every role comes with a bonus scheme, because when we do well together, there’s more to celebrate.

Where you land within the range depends on the experience, skills and capabilities you bring to the role. We apply the same principles consistently across candidates and consider internal equity.

 

Hiring Process ️‍♀️

• Intro call with Bieke, Senior Talent Acquisition Specialist — 25 minutes

• Competency-based interview with Caroline, Country Manager — 45 minutes

• Case study with Caroline and Machteld, Markets Director, on-site — 90 minutes

Equal opportunities  

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application. If your circumstances require any special arrangements at any stage of our interview process, please let us know.

Accessibility: Our HQ office and satellite sites are wheelchair accessible.