Sales Manager

Hospitality Talents is a leading recruitment agency specializing in connecting top-tier hospitality professionals with prestigious employers.

For our client, a branded property in Brussels, we are searching for Sales Manager . As the Multi-Segment Sales Manager , you will be responsible for developing, implementing, and driving the commercial strategy for the hotel across MICE, Corporate, Leisure, and other key segments . Your role will focus on revenue growth, client retention, and new business development , while ensuring an exceptional customer experience.

Key Responsibilities

Strategy & Business Planning

• Develop and execute the annual business plan in alignment with the hotel and group’s financial and strategic goals.
  
• Define and adjust segment-specific sales strategies (MICE, Corporate, Leisure) to maximize profitability.
  
• Monitor market trends, competitor activity, and emerging opportunities to proactively adapt strategies.
  

Segment Management

• MICE: Prospect and manage corporate events, conferences, exhibitions, and incentive travel. Collaborate with the events team to ensure flawless execution.
  
• Corporate: Build and maintain strong relationships with local, national, and international businesses. Negotiate contracts and corporate rates.
  
• Leisure: Target individual travelers, families, and tourists, working closely with travel agencies and online booking platforms.
  

Business Development

• Identify and convert new business opportunities through proactive outreach (cold calls, emails, social media, trade shows, etc.).
  
• Organize and attend B2B events (trade fairs, roadshows, client meetings) to promote the hotel.
  
• Collaborate with the marketing team to create targeted campaigns (promotions, packages, partnerships).
  

Account Management & Client Relations

• Provide personalized follow-up to key accounts (corporate clients, agencies, event planners).
  
• Negotiate and finalize contracts that meet revenue and margin targets.
  
• Ensure high client satisfaction through responsive service and tailored solutions.
  

Performance Analysis & Reporting

• Track sales performance (occupancy rates, revenue by segment, ROI of sales actions).
  
• Prepare regular reports (monthly, quarterly) for management, including actionable recommendations.
  
• Utilize CRM tools (e.g., Opera, Salesforce) to manage the sales pipeline and prospect tracking.
  

Cross-Functional Collaboration

• Work closely with Front Office, Revenue Management, Events, and Marketing teams to ensure a cohesive approach.
  
• Participate in strategic meetings and contribute to decisions on pricing, promotions, and investments.
  

Requirements

Experience & Skills

• Minimum experience: 3–5 years in a similar role (Sales Manager, Business Development Manager) in 4-5 star hospitality , ideally with multi-segment exposure.
  
• Segment expertise: Proven track record in MICE, Corporate, and Leisure sales , with a strong industry network.
  
• Sales skills: Exceptional ability to negotiate, persuade, and retain clients .
  
• Analytical skills: Proficiency in data analysis tools (Advanced Excel, dashboards) and ability to develop data-driven action plans.
  
• CRM systems: Experience with sales management software (Opera, Salesforce, etc.).
  

Soft Skills

• Client relations: Strong customer service orientation and ability to build long-term relationships.
  
• Organization: Highly organized, able to manage multiple projects simultaneously, and meet deadlines.
  
• Communication: Fluent in English and French (written and spoken). Dutch is a plus.
  
• Teamwork: Collaborative mindset with strong interpersonal skills.
  

Education

• Degree: Bachelor’s or Master’s in Hospitality, Tourism, Business, or Marketing (or equivalent experience).
  

Benefits

• A dynamic and international work environment .
  
• Professional development opportunities within a growing group.
  
• An attractive compensation package
  
• The chance to work on exciting projects with a high degree of autonomy.