Strategic Marketing Specialist

We are looking for a Optichannel Strategist & Digital Journey / CRO Expert to support a digital marketing strategy team in a complex enterprise environment.

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
Develop and maintain an optichannel strategy across web, mobile, social, email, paid media, offline, and emerging channels.
Design channel mix and orchestration across the full customer journey, aligning messages, audiences, timing, and touchpoints.
Lead CRO initiatives including A/B testing, multivariate testing, behavioral analysis, and performance experiments.
Collaborate with UX, IT, analytics, content, SEO/GEO, and MarCom teams to implement journey and CRO improvements.
Strong experience in optichannel marketing strategy and digital experience design.
Strong command of analytics platforms such as Adobe Analytics, GA4, Tag Manager, Content Square, or data visualization tools.
Familiarity with A/B testing tools, behavioral analytics, heatmaps, recordings, and experimentation frameworks.
Experience translating complex behavioral data into clear strategic actions.
Strong stakeholder management skills with marketing, UX, IT, analytics, and MarCom teams.
Bachelor's or Master's degree in Business Administration, Design, Marketing, ICT, or a related field. xlxgzvr Fluent English and fluent Dutch or French.