Marketing AI agent manager

Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure.

Why we need this role

Marketing is undergoing a fundamental shift - from campaign execution to AI-driven, always-on, personalised engagement powered by autonomous agents. 

Within the CMO function, multiple AI agents will increasingly support (and in some cases lead):

• Campaign creation and optimisation
• Content generation and localisation
• Customer insight and segmentation
• Sales enablement and pipeline acceleration
• Executive and internal communications

As highlighted in internal discussions, a key challenge is determining what agents to build, how many are needed, and how they work together across marketing workflows. 

Without a dedicated role:

• Marketing agents risk being fragmented across teams with inconsistent quality and governance
• Value will be limited to task automation rather than end-to-end marketing transformation
• There is increased risk around brand consistency, compliance, and customer trust
• Costs and ROI of AI-driven marketing will remain opaque and unmanaged

The AI Agent Manager will act as the product manager of AI agents within Marketing, ensuring they operate as a coordinated digital workforce, delivering measurable impact across customer engagement, pipeline growth, and brand strength.

What you will do

Own the Marketing AI Agent Ecosystem 
Define, govern, and scale a portfolio of AI agents across campaign, content, and insight use cases. 

Redesign Marketing Around AI 
Transform end-to-end marketing workflows into agent-driven, always-on engagement models that improve speed, personalisation, and ROI. 

Orchestrate Agents Across the Funnel (AgentOps) 
Ensure seamless collaboration between agents and integration with CRM, marketing platforms, and data systems. 

Ensure Brand, Data & Content Control 
Govern how agents use data and generate content to maintain brand consistency, accuracy, and compliance. 

Drive Performance, ROI & Cost Efficiency 
Monitor agent output and impact, optimise performance, and manage AI costs against commercial outcomes. 

Embed Governance, Security & Compliance 
Apply AI policies, controls, and risk management to ensure responsible, secure use of agents in marketing. 

Design Human–Agent Collaboration 
Define autonomy levels, approval workflows, and escalation paths to balance efficiency with oversight. 

Enable Adoption & Continuous Optimisation 
Drive a test-and-learn culture, scale best practices, and continuously improve agent performance. 

What we're looking for

Must haves: 

Core Capabilities 

• Strong experience in B2B marketing, demand generation, or digital marketing transformation 
• Ability to translate marketing strategy into AI-driven execution 

Understanding of:  

• Customer journeys and funnel optimisation 
• Marketing technology (MarTech) ecosystem 
• AI/GenAI and agentic workflows 

Leadership & Mindset 

• Product mindset with focus on customer outcomes and revenue impact 
• Data-driven decision making with focus on ROI and performance 
• Ability to influence across Marketing, Sales, IT, and Governance teams 
• Comfortable operating in a fast-evolving AI environment 

Execution Strength - Proven track record in:  

• Scaling marketing programmes across regions 
• Driving digital or AI transformation 
• Delivering measurable improvements in pipeline or engagement 

Might haves: 

• Degree in Marketing, Business, Data Science, or Technology-related field  
• MBA or equivalent experience in strategy or marketing transformation 

Experience with:  

• Marketing automation platforms (e.g., Marketo, HubSpot, Eloqua) 
• CRM systems (e.g., Salesforce) 
• AI platforms (e.g., Copilot, LLM-based tools) 

Knowledge of:  

• AI governance and responsible AI principles 
• Data privacy regulations impacting marketing (e.g., GDPR) 

Certifications (advantageous):  

• Digital Marketing / Growth certifications 
• AI / Data Certifications 
• Agile / Product Management 

What we offer you:

Looking to make a mark?

At Colt, you’ll make a difference. Because around here, we empower people. We don’t tell you what to do.

Instead, we employ people we trust, who come together across the globe to create intelligent solutions.

Our global teams are full of ambitious, driven people, all working together towards one shared purpose: to put the power of the digital universe in the hands of our customers wherever, whenever and however they want.

We give our people the opportunity to inspire and lead teams, and work on projects that connect people, cities, businesses, and ideas. We want you to help us change the world, for the better.

Diversity and inclusion

• Inclusion and valuing diversity of thought and experience are at the heart of our culture here at Colt. From day one, you’ll be encouraged to be yourself because we believe that’s what helps our people to thrive. We welcome people with diverse backgrounds and experiences, regardless of their gender identity or expression, sexual orientation, race, religion, disability, neurodiversity, age, marital status, pregnancy status, or place of birth.

Most recently we have:

• Signed the UN Women Empowerment Principles which guide our Gender Action Plan
• Trained 60 (and growing) Colties to be Mental Health First Aiders
• Please speak with a member of our recruitment team if you require adjustments to our recruitment process to support you. For more information about our Inclusion and Diversity agenda, visit our DEI pages .

Benefits

Our benefits support you through all parts of life, for both physical and mental health.

• Flexible working hours and the option to work from home.
• Extensive induction program with experienced mentors and buddies.
• Opportunities for further development and educational opportunities.
• Global Family Leave Policy.
• Employee Assistance Program.
• Internal inclusion & diversity employee networks.

A global network

• When you join Colt you become part of our global network. We are proud of our colleagues and the stories and experience they bring – take a look at ‘Our People’ site including our Empowered Women in Tech.